Chris Barton's Fairtradephotographer blog points out a hideous rights grab and free content trawl by our old friends Archant, this time for Great British Life magazine.

It's the usual stuff:

By submitting any material to Archant, You automatically grant Archant the royalty-free, perpetual, irrevocable right and license to use, reproduce, modify, edit, adapt, publish, translate, create derivative works from, distribute, perform and display such material (in whole or part) worldwide and/or to incorporate it in other works in any form, media, or technology now known or later developed for the full term of any rights that may exist in such content.

John pushed Archant and was told "no payment". As usual, we get a byline for our work, they get the cash for our work.

But he has a good idea as payback for this unfairtrade. It is to give lots of inward links mentioning Great British Life but pointing to his blog about their ethics so that Google will make their practice rather embarassingly obvious. We've seen this before. Last years outrage at the National Trust policy on photography drove their own sites way down Google's ranking. Anyone looking for NTPicture Library had to scroll past several mentions that spewed criticism at NTPL. It wasn't a deliberate tactic, it just worked out that way, but it probably made their eyes water and helped them toward their recently announced rehabilitation.

So, in support of this fair trade initiative, here is John's code that he would like you to copy and paste into your web page, blog or anywhere Google will see it: